Do you consider best email marketing to be a top priority for your company in 2022? Do you want the
Do you consider email marketing to be a top priority for your company in 2022? Do you want the best email marketing software available?
The success of your marketing campaign can be affected by choosing the right email marketing company.
This article will compare and review the top 7 email marketing services & free email marketing tools available for small businesses.
The success of your marketing campaign can be affected by choosing the right email marketing company.
This article will compare and review the top 7 email marketing services available for small businesses.
Why is it important to choose the best e-mail marketing service?
Small enterprises can use email marketing to reach their customers. It is cost-effective and efficient. The Direct Marketing Association states that email marketing has an average return on investment of 4300 percent for small businesses in the United States.
Email marketing is simple to manage and gives you complete control. It also allows you to establish direct contact with customers.
What are the Key Features of a Great Email Marketing Tool?
An email marketing service that is secure and easy to use will allow you to create engaging newsletters.
It should be easy to send mass emails that are personalized and targeted, without much effort. Marketing automation is another name for this.
Apart from this, your email service should make it easy for you to manage your contacts, segment users in groups and track the results of your email marketing campaigns.
A good email service provider will ensure that your emails do not go to spam.
Let’s now take a look at the top email marketing service providers, and compare them.
1. SendinBlue
SendinBlue proposes complete email and SMS marketing software for companies. They are one the most popular email marketing platforms in Europe.
This platform is extremely user-friendly and provides excellent tools for creating beautiful, engaging emails. The easy drag-and-drop email editor makes it simple for those with little to no experience in email marketing.
SendinBlue offers a user-friendly set of marketing automation tools. You can send transactional emails and create workflows to automatically follow up with users. Segmentation is also possible. SendinBlue’s AI algorithms can help you choose the best time for bulk email delivery to ensure maximum email deliverability.
SendinBlue offers a totally free email marketing plan with unlimited contacts. You can send as many as 300 emails per day with their free plan, and all of your emails will be branded.
The Lite plan starts at $25 per month. You can also add SMS to your account. However, the pricing will depend on what you send.
The premium plan has been updated to include advanced features such as live chat, landing page builder, and sales CRM. Users now receive more value at the same price.
SendinBlue offers a separate SMTP bulk mail marketing service that you can use to send automated or transactional email from your WordPress website. This is not necessary for email marketing campaigns. However, it’s an option to use if you have large websites and want real-time content-based emails.
2. Constant Contact
Constant contact is the rapid-growing email marketing service in the country. It is also one of the easiest and most beginner-friendly email marketing services.
It is easy to manage your email contacts, email templates, marketing calendar, as well as email lists.
Every account comes with unlimited email access, easy tracking, reporting, free image library and list segmentation. You also have the ability to integrate your Shopify store eCommerce stores.
Email Plus accounts come with powerful features such as email automation, drip campaigns and surveys & polls. Coupons, online donations, and subject-line A/B testing allow you to send targeted emails to increase your open rates.
Constant Contact provides unmatched customer service with live chat, phone calls and email. They also offer community support and a large library of useful resources.
They also offer live seminars in person throughout the United States. Small business owners can quickly learn the basics and use it to grow their businesses like pros.
Constant Contact is rated the best email marketing tool for startups and small businesses because of all the above reasons.
ConstantContact offers a free 60-day trial (no credit card required). Their pricing starts at $ 9.99 per month.
3. Omnisend
Omnisend provides powerful SMS and email marketing services for eCommerce businesses looking for an omnichannel marketing automation solution.
You can get one of the best free email marketing plans, which includes powerful features such as pre-built automation workflows and subscriber segmentation. Performance reports are also included.
Many other free email marketing plans have restrictions, but Omnisend is confident about its value proposition and offers most of the features in its free plan. You will need to upgrade as your contact list grows.
Omnisend integrates seamlessly with the most popular web builders and eCommerce platforms such as WooCommerce and Shopify. You can also integrate with hundreds of other business tools, such as help desk and live chat.
Omnisend’s-built eCommerce marketing automation workflows are what we love the most. They can help you increase your revenue. This includes emails such as welcome emails, cart abandonment emails and cross-sells email.
The email builder is easy to use, nd includes a wide selection of templates that can be used to create stunning, on-brand campaigns. After it is set up, you can personalize your email with its powerful segmentation and targeting features.
Omnisend’s SMS features are what many users love. You don’t need to purchase separate software and you can send messages to 209 countries around the globe.
Omnisend offers a free email marketing plan that allows you to reach up to 250 subscribers. Their paid plans start at $16 per month.
4.HubSpot
HubSpot has been a well-known software in the CRM and email marketing industry.
The email marketing service comes with powerful automation features and is free to use.
Their easy-to-use drag-and-drop editor and a variety of templates allow you to create a newsletter that perfectly matches your brand’s personality.
The HubSpot CRM native integration allows you to personalize emails for each subscriber according to device type, country, list member, or any other information you may have about the subscriber.
HubSpot has all the powerful features you would expect from an enterprise-level email marketing software like send time optimization and high email deliverability. It also offers detailed performance analytics, marketing automation and drip campaigns.
HubSpot’s all-in-one marketing platform includes email marketing and CRM. They also offer automation workflows and sales tools.
Hubspot Email Marketing offers a free plan that includes the CRM as well as all HubSpot’s marketing, sales, and operation tools.
You can send up to 2,000 emails and keep unlimited subscribers with the free version. You can also create popup and custom signup forms, design landing pages, track and manage your online ads, as well as build and maintain tracking. You will find all the tools that you need to get going.
Their paid plans start at $45/month if you require more advanced capabilities.
5. Drip
Drip is an enterprise email marketing platform that can be used by bloggers and digital marketers. You can use their many tools to automate your sales funnels and personalize your marketing.
The email software integrates seamlessly with all popular web builders, including WordPress and WooCommerce. This allows you easily to add pop-ups or opt-in sign-up forms to your website to capture more leads.
Drip is different from Campaign Monitor’s intelligent marketing automation tools. They offer smarter email segmentation, split testing, list groups, list groups and a visual drag-and-drop builder to automate workflows. These features enable you to reach specific customers through your email list and increase sales.
Drip offers support via webinars, live chat, live chat, and webinars.
Drip is used by many of our companies because it allows us send bulk emails and connect with customers using smart eCommerce marketing automation.
The eCommerce revenue attribution feature allows us to see exactly how much revenue each email marketing campaign generates.
Drip, even though it is a bit expensive, we believe it to be the best email marketing tool for eCommerce website owners and business owners who need more advanced features to optimize their marketing efforts.
Drip provides a free trial and plans starting at $49 per month, which includes all of their features.
They recently added SMS notification to all plans. This allows you to communicate with your customers via both SMS and email. They are a truly all-in-one platform for email marketing that stores can use.
6.AWeber
AWeber is a well-known and trusted email marketing service provider. AWeber offers a variety of tools to help small and medium-sized businesses manage their email marketing.
It is simple to get started with AWeber. It can connect seamlessly to all platforms, including WordPress. You can find detailed instructions in our ultimate guide to connecting AWeber to WordPress.
Access to pre-made HTML email templates, list management and autoresponders.
AWeber offers other powerful email marketing tools, such as AMP email, automatic RSS-to–email for bloggers and tag-based subscriber segmentation.
Live chat, telephone support, email support and a large library of tutorials and how-tos are all available options.
AWeber provides a limited-time free plan to up 500 subscribers. Their pricing starts at $19/month after that. To save even more, you can sign up for either quarterly or annual plans.
7.Moosend
Moosend offers small business an affordable email marketing solution. This service includes powerful marketing automation tools, email list building tools and landing pages.
Creating an email newsletter quickly and personalizing it to your brand’s specifications in minutes is easy. You can choose from dozens of premade templates or make a custom template.
Moosend offers marketing automation features for all plans, including the free one. Their automation workflow designer can be used to create a customized subscriber journey for your newsletter subscribers.
Moosend offers detailed email analytics which shows you important metrics like email opens, bounces and product views. They also track custom events tracking and predicted demographics.
All plans include powerful conversion optimization tools such as A/B Testing, email heatmap analytics, and countdown timers. Conditional content, AI engine for product recommendations, popup form, floating bars, newsletter signup forms, and many more.
Moosend provides a 30-day free trial and unlimited email (no credit card needed). Their Pro plan starts at $9 per month and includes landing page builders, transactional emails for eCommerce sites, team management, and much more.
Bonus advice enhance your email delivery.
We have emphasized several email newsletter tools with high email deliverability rates in this article.
There are a few things that you can do to ensure your marketing emails get delivered.
- Use a professional email address.
Gmail, Outlook, and other email platforms have algorithms that detect spammy behavior. One of these is the sender’s email address.
As a business, you must use a professional business email address (like yourname@yourcompany.com) and not a generic Hotmail or Gmail address.
This will ensure that your email delivery rate exceeds the industry average.
- Send targeted emails based on interests.
Personalizing your emails according to user segments is crucial. Email marketing software such as ConstantContact or HubSpot makes it easy to group subscribers into groups like most active, not actively, interested in particular topics, etc.
This will ensure that your email marketing campaigns have the highest open and click-through rates, which is essential to future email deliverability.
We recommend that you send a personalized welcome email to new subscribers. Then segment your users based on their interests.
Users should also be able to unsubscribe easily so they don’t mark their emails as spam.
This ultimate step-by-step email marketing guide includes examples and tips to help you create effective email marketing.
What are your best top email marketing services?
These are our top picks for email marketing services that will get you the most results:
- Constant Email – The best email marketing services for small businesses.
- SendinBlue is the best email and SMS marketing platform.
- HubSpot is an all-in-one email marketing system and CRM that helps companies to grow.
Bonus: Omnisend and Drip are the best email marketing platforms for eCommerce.
We hope you found this article helpful in determining your business’s best email marketing services.
